Birdsong
Advisory
Services
Nothing excites me more than helping software companies move beyond where they are today. I get energy from working with leadership teams to clarify choices, create structure and improve processes. I don’t see AI as a hype, but as a practical tool that accelerates growth and innovation. My true satisfaction comes from seeing both organizations and people grow stronger through the changes we achieve together.
Sparring partner for management
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Sparring partner for strategy and growth
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Testing and fine-tuning new initiatives
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Critical thinking and alternative perspectives
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Translating goals into concrete actions
Using AI as an engine for innovation
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Integrating AI into existing software and processes
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Designing AI-driven applications from the ground up
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Identifying opportunities to put AI into practice
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Involving teams in the adoption and use of AI
Smarter and more efficient processes
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Analyze business processes and expose bottlenecks
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Reduce inefficiencies and improve performance
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Supporting teams in implementing new working methods
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Structural improvements that deliver lasting results
Management information & KPIs
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Identify and translate KPIs into measurable objectives
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Using dashboards and tools for better decision-making
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Using data and insights to inform strategy
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Using AI to enrich analyses and reporting
About Joost Vogelezang
I have over 25 years of management experience in software and consulting companies, holding a variety of roles where customers, processes, and growth were always central.
As Vice President and member of the international senior leadership team, I led the global support organization: 250 employees serving 30,000 customers. In that role, I also implemented the Customer Success process, which significantly improved customer satisfaction and retention.
I've also successfully sold my own company twice and overseen more than twenty international acquisitions, from due diligence to the full integration of organizations with 30 to 600 employees. As a result, I understand how strategy, processes, and people must come together to make companies stronger and future-proof.
Today, I'm COO at finstory, a startup that uses AI to innovate financial reporting and storytelling. I combine my background in management and consulting with my interest in technology. For me, AI isn't a buzzword; it's a practical way to accelerate decision-making, improve products, and better serve customers.
My approach combines analysis and data with a focus on people. I delve into organizations and processes, identify areas for improvement, and ensure that changes actually work. At the same time, I look at the teams themselves: whether people are in the right place and how collaboration can be strengthened.
My strength lies in connecting strategy and structure with practical improvements and the possibilities of AI — always focused on growth and sustainable results.
With over 25 years of experience in software and consulting, I've seen many organizations grow and transform. I've sold two of my own companies and guided over twenty international acquisitions—from due diligence to integration—at companies with 30 to 600 employees.
Reviews
Mark Lisi
SVP Corporate Development at insightsoftware
I have worked with Joost for over three years and leaned on him consistently for market knowledge, target company insights, evaluating M&A targets for strategic fit and deal rationale, and execution of key integration activities.
He is an exceptional partner who brings a depth of experience that I have truly valued to make important decisions.
Joost is one of the best team builders I have worked with - he finds way to make others more productive and make work fun.
Dafydd Llewellyn
GM EMEA at insightsoftware
I had the pleasure of working with Joost when he led Support and Client Success for EMEA and latterly when he led support globally for insightsoftware.
Joost is a fantastic business partner who cares deeply about the customer and drove initiatives to ensure high levels of customer engagement and retention. He also played a key role in the successful integration of several acquisitions in EMEA.
Joost always has a positive 'can do' attitude, built great teams with a strong culture and has contributed significantly to the success of the EMEA region at insightsoftware.
Richard Harwood
VP Digital Intelligence at Experian
Joost played a key role in the successful implementation and embedding of CXO Software at our company. He was able to provide good advice, whilst demonstrating good technical awareness when working with us to discuss challenges and their optimal solutions.
It was very easy to develop a deep, mutually beneficial relationship with Joost. Joost really cared about the voice of the customer, and promoted our own ideas to his product development team to help deliver an even better product, and a better outcome for his customers.